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In the high-stakes world of global expansion, many companies treat a new market like a math problem – plug in the numbers, solve for “profit” and wait for the results. However, as many Business School case studies reveal, the most successful market creators don’t just look at spreadsheets; they look at people. The First Part … Continue reading
In today’s globalized economy, entering new markets isn’t just about pushing products – it’s about understanding the heartbeat of a culture and adapting strategies to resonate with local needs. Market creation goes beyond mere expansion; it involves identifying latent needs and crafting solutions that align with cultural norms. Traditional marketing often fails in diverse settings … Continue reading
Bangladesh’s job market does not suffer from a lack of talent as much as it suffers from misallocation of talent. While graduates enter the workforce every year and mid-career professionals look for growth, movement across sectors remains painfully limited. This is not merely a skills problem.It is a mindset problem. In Bangladesh, three dominant formal … Continue reading
For a long time, I believed toxic workplaces were easy to identify. Loud arguments. Open hostility. Public humiliation. But… I was wrong. Most toxic workplaces don’t announce themselves. They operate quietly, almost politely. From the outside, everything looks “normal.” Deadlines are being met. Meetings are happening. People are busy. But underneath, something slowly breaks. Toxic … Continue reading
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