B2B Marketing and Lead Management

This category contains 3 posts

Market Segmentation in B2B Markets: How TO Segment? (Part 3)

In the last two parts of the article, I describe the Fundamentals¬†and Challenges¬†of market segmentation in B2B market. In third installment of the article will explain the most popular methods and best practices of B2B market segmentation. There is no one way to segment customers and prospects; it depends on as a marketer what you … Continue reading

Market Segmentation in B2B Markets: Challenges (Part 2)

Business-to-business markets are characterized in a number of ways that makes them very different to consumer markets. Fundamental parameters that used in B2B market segmentation presents a greater challenges for B2B marketers to segment the market. Before, focusing on the challenges a summary of the main differences between consumer and business-to-business markets given below: These … Continue reading

Market Segmentation in B2B Markets: Fundamentals (Part 1)

Business-to-Business segmentation rarely receives the attention that customer segmentation, receives. The segmentation refers to the division of the target market into discrete groups depending on similar requirements for a service or a product. For B2B market, each segment differs from the other one in terms of oraganization needs, Buying Process, Procurement Policy and the buying … Continue reading

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