Business Marketing

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Market Segmentation in B2B Markets: How TO Segment? (Part 3)

In the last two parts of the article, I describe the Fundamentals¬†and Challenges¬†of market segmentation in B2B market. In third installment of the article will explain the most popular methods and best practices of B2B market segmentation. There is no one way to segment customers and prospects; it depends on as a marketer what you … Continue reading