Footwear Market Development

Market Creation: How Global Companies Turned Cultural Nuance into Competitive Advantage (Second Part)

In the high-stakes world of global expansion, many companies treat a new market like a math problem – plug in the numbers, solve for “profit” and wait for the results. However, as many Business School case studies reveal, the most successful market creators don’t just look at spreadsheets; they look at people. The First Part … Continue reading →