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In today’s globalized economy, entering new markets isn’t just about pushing products – it’s about understanding the heartbeat of a culture and adapting strategies to resonate with local needs. Market creation goes beyond mere expansion; it involves identifying latent needs and crafting solutions that align with cultural norms. Traditional marketing often fails in diverse settings … Continue reading
Over the years, departments’ influences revenue growth has operated as disparate units and plays respective roles in a particular stage of the customer journey. With the change in customer dynamics, the revenue growth is geared toward driving alignment across teams responsible for the customer life cycle experience: marketing, sales and customer success. As businesses today … Continue reading
iammoulude 