Impulse Purchase in Bangladesh

Impulse Purchase in Bangladesh E-commerce: Applying Real-World Principles Online

I started e-commerce business back in 2013 with my own online marketplace, Ojonika. Back then, Bangladesh e-commerce was still in its early experimental stage – no structured playbooks, limited logistics, fragile trust, manual processes and pure hustle-driven execution. Facebook pages were doubling as storefronts. Cash on Delivery was a trust hack, not a system. And … Continue reading →