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Lead Management

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Market Segmentation in B2B Markets: Fundamentals (Part 1)

Business-to-Business segmentation rarely receives the attention that customer segmentation, receives. The segmentation refers to the division of the target market into discrete groups depending on similar requirements for a service or a product. For B2B market, each segment differs from the other one in terms of oraganization needs, Buying Process, Procurement Policy and the buying … Continue reading

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