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In the high-stakes world of global expansion, many companies treat a new market like a math problem – plug in the numbers, solve for “profit” and wait for the results. However, as many Business School case studies reveal, the most successful market creators don’t just look at spreadsheets; they look at people. The First Part … Continue reading
In today’s globalized economy, entering new markets isn’t just about pushing products – it’s about understanding the heartbeat of a culture and adapting strategies to resonate with local needs. Market creation goes beyond mere expansion; it involves identifying latent needs and crafting solutions that align with cultural norms. Traditional marketing often fails in diverse settings … Continue reading
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