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Over the years, departments’ influences revenue growth has operated as disparate units and plays respective roles in a particular stage of the customer journey. With the change in customer dynamics, the revenue growth is geared toward driving alignment across teams responsible for the customer life cycle experience: marketing, sales and customer success. As businesses today … Continue reading
KPI (Key Performance Indicator) probably requires minimum orientation to people in corporate world. The term has already become an identical formula or method to measure performance in the wonderland of corporate managers. To be effective it has to be really three things – an instrument to help you meet your end goal, it has to … Continue reading
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