This category contains 3 posts

Balancing Centrality and Distinctiveness for Mapping Brand Strategy

A brand strategy is a long-term plan for the growth and evolution of a public image in order to achieve specific goals. A well-defined brand strategy for any business should guide all aspects of it including consumer experiences, messaging, internal culture, and even positioning. Creating your brand strategy is like drawing out a map, and … Continue reading

Breaking Down the Elements of a Brand: An Insight Look

Before we get into building your brand, there’s a bit of background we need to get out of the way. Asking the question “What is a brand?” may seem like a silly question but most people don’t fully know or understand exactly what a brand is. I would argue that most marketers don’t even know. … Continue reading

Incredible Logo with Hidden Message: Lets know what companies trying to say by LOGO!

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. Even the simplest company logos have a high amount of thought and time put into them, from logos representing small businesses all the way to logos for colossal corporations. One … Continue reading

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