Competitive Advertising

This tag is associated with 1 post

Knocking Copy: A Competitive Tool Making The Consumers Blind

Also known as, “Knocking Copy”, comparative advertising is a technique by which a product is compared with a competitive product with the intent of providing its superiority. In contrast, the more traditional advertising approach of promoting sales is based solely on the merits of a particular product or service. Comparative advertising identifies the competition for … Continue reading