Bangladesh is standing at a critical inflection point. With a young population, rising digital penetration, a fast-growing startup ecosystem and increasing participation in the global digital economy, the country is uniquely positioned to benefit from the new model of value creation – Wikinomics. In a nation where talent is abundant but often under-leveraged, Wikinomics offers … Continue reading
With the evolution of digital channels and media, customers now have more channels to find and buy products. This digital transformation of customer journey offers greater opportunities for marketers to connect with and engage such customers. In the modern day customer journey, from information search to post-purchase support customer interact with the brand over multiple … Continue reading