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With the evolution of digital channels and media, customers now have more channels to find and buy products. This digital transformation of customer journey offers greater opportunities for marketers to connect with and engage such customers. In the modern day customer journey, from information search to post-purchase support customer interact with the brand over multiple … Continue reading
চাণক্য (খ্রিস্টপূর্ব ৩৭০-২৮৩ অব্দ) ছিলেন একজন প্রাচীন ভারতীয় গুরু (শিক্ষক), দার্শনিক ও রাজ-উপদেষ্টা। উপমহাদেশের উচ্চতর জ্ঞান আহরণের প্রাচীন ও শীর্ষস্থানীয় বিদ্যাপিঠ খ্রিষ্টপূর্ব চতুর্থ শতাব্দীতে বর্তমান পাকিস্তানের তক্ষশীলায় তাঁর জন্ম এবং পরবর্তীতে তক্ষশীলা বিদ্যাপিঠের অর্থনীতি ও রাষ্ট্রনীতির শিক্ষাগুরু হিসেবে ছিলেন বলে জানা যায়। তিনি মৌর্য সম্রাট চন্দ্রগুপ্ত মৌর্যের উত্থানে প্রধান ভূমিকা পালন করেন। কিংবদন্তী আছে, মগধ … Continue reading
A brand strategy is a long-term plan for the growth and evolution of a public image in order to achieve specific goals. A well-defined brand strategy for any business should guide all aspects of it including consumer experiences, messaging, internal culture, and even positioning. Creating your brand strategy is like drawing out a map, and … Continue reading
Over the years, departments’ influences revenue growth has operated as disparate units and plays respective roles in a particular stage of the customer journey. With the change in customer dynamics, the revenue growth is geared toward driving alignment across teams responsible for the customer life cycle experience: marketing, sales and customer success. As businesses today … Continue reading
With the rapid proliferation and advancement of technology, customers adopt technology at a rapid pace. While the digital disruption gives a business an opportunity to stand out, it also is increasing customer negotiation power as well. With the help of apps, social network, mobile, and IoT devices, customers expect more and demand more in terms … Continue reading
In the last two parts of the article, I describe the Fundamentals and Challenges of market segmentation in B2B market. In third installment of the article will explain the most popular methods and best practices of B2B market segmentation. There is no one way to segment customers and prospects; it depends on as a marketer what you … Continue reading
Business-to-business markets are characterized in a number of ways that makes them very different to consumer markets. Fundamental parameters that used in B2B market segmentation presents a greater challenges for B2B marketers to segment the market. Before, focusing on the challenges a summary of the main differences between consumer and business-to-business markets given below: These … Continue reading
Business-to-Business segmentation rarely receives the attention that customer segmentation, receives. The segmentation refers to the division of the target market into discrete groups depending on similar requirements for a service or a product. For B2B market, each segment differs from the other one in terms of oraganization needs, Buying Process, Procurement Policy and the buying … Continue reading
তেলেগু সিনেমার স্বপ্নবাজ পরিচালক এস এস রাজামৌলীর স্বপ্নের ছবি ‘বাহুবলী’। ভারতীয় সিনেমার ইতিহাসে এখন পর্যন্ত সবচেয়ে ব্যয়বহুল এই সিনেমার প্রথম পর্ব মুক্তি পায় ২০১৫ সালে। প্রথম পর্ব মুক্তির পরই নিজের স্বপ্নের প্রতি তার দায়বদ্ধতার ইঙ্গিত দেন এই পরিচালক। ভারতীয় বক্স অফিসের পাশাপাশি ভারতের বাইরেও দর্শক-সমালোচকদের প্রশংসায় ভাসতে থাকে এই সিনেমা। প্রথম পর্ব থেকে দর্শকরা যে … Continue reading
Also known as, “Knocking Copy”, comparative advertising is a technique by which a product is compared with a competitive product with the intent of providing its superiority. In contrast, the more traditional advertising approach of promoting sales is based solely on the merits of a particular product or service. Comparative advertising identifies the competition for … Continue reading
iammoulude 